On April 5th, 2010 Dunkin' Donuts introduced a new tasty twisted treat! The name? Dunkin Donut Bagel Twists. The new Bagel Twists feature Dunkin' Donuts' famous bagels, twisted into a more portable, easy-to-eat shape, bagel snack! These Bagel Twists are available in a variety of flavors including Cheddar Cheese, Cinnamon Raisin, Sour Cream and Onion, Pretzel Salt, Blueberry and French Toast. Bagel Twists are a new addition to Dunkin' Donuts' spring menu. Flavors vary by market and are available at the suggested retail price of $1.39 at participating Dunkin' Donuts establishments.
I read an recent interview with John Costello, who is the Chief Global Customer and Marketing Officer at Dunkin' Brands and he said that the new Bagel Twist is a highlight of Dunkin' Donuts' 60th Birthday celebration. He further explained how "As we commemorate 60 years, we honor our unique heritage, commitment to menu innovation and our promise to keep Americans running any time of day."
Although I'm yet to try one of these Bagel Twists, I completely agree that it is a great way to bring innovation to a company that strives on being bigger, better and more creative than all the rest!
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