Weekender Tweets

Even though my company of choice to follow for class in Dunkin Donuts, I wanted to take some time and blog about The Weekender and their Twitter page. For those of you who don't know, The Weekender is Northeastern Pennsylvania's No. 1 arts & entertainment weekly newspaper since 1993, and is on newstands every Wednesday and online every day. The Weekender has recently became a member to the Twitter world which has made the newspaper even more popular. Their Twitter page currently has 515 followers, and is growing everyday - with good reason!
If you go to The Weekender's Twitter page (http://twitter.com/wkdr), you will see that they constantly update their page with entertaining information, daily updates of events throughout the Luzerne County area, interviews with artists and local celebrities and, of course, photo galleries. Also, their page contains information on local's favorite sections of the paper such as: Model and Man of the Week, Music on the Menu, Mystery Mouth and Dish.
I think it was a great idea for The Weekender to expand their population in the social netowking world and create a Twitter page - for they have a widely populated fan base, and this is just another way for their fans to keep up with their constant innovations. Although there currently seems to be some type of battle going on between the print and media world, I think The Weekender is an excellent example as to how a company can positively make both outlets work to their advantage!